Asia is the most vibrant and unique Mobile Learning market on the planet. Asia will generate the highest revenues for Mobile Learning throughout the forecast period. Mobile Learning revenues in Asia reached $4.5 billion in 2014 and will surge to $7.7 billion by 2019, according to a new report by Ambient Insight called ” The 2014-2019 Asia Mobile Learning Market.”
Consumers are driving the market, particularly in so-called mobile-first and mobile-only countries. Mobile penetration rates are overwhelmingly higher than PC penetration rates in fourteen of the twenty-one countries analyzed in this report; these are mobile-only countries and they are all rapidly developing economies. Mobile Learning is the only viable learning technology in mobile-only countries.
“The dramatic increase in revenues for Mobile Learning products in Asia is due to six primary catalysts,” explains Chief Research Officer, Sam S. Adkins. “The high concentration of mobile-only countries, the strong consumer demand for mobile educational apps, the doubling of Mobile Learning VAS subscribers in the last two years, the popularity of personal learning devices, the major presence of device makers and telecoms in the market, and the massive growth in China.”
There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. The demand-side analysis includes forecasts for twenty-one countries in Asia: Australia, Bangladesh, Cambodia, China (including Hong Kong and Macao), India, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar ( Burma), Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.
“There are significant revenue opportunities for Mobile Learning suppliers operating in Asia,” adds Adkins. “Only four countries out of the twenty-one countries analyzed in this report can still be considered nascent or emerging markets for Mobile Learning. Myanmar ( Burma) is one of them, but it has the second-highest growth rate for Mobile Learning in the region. In 2014, Myanmar had the lowest revenues for Mobile Learning in the region; by 2019, it will be outspending six other countries. Mobile Learning revenues will more than double in ten countries in Asia by 2019.”
The demand-side analysis for Asia (and for China, India, Indonesia, Japan, and South Korea) is further broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, provincial/state/municipal government agencies, higher education institutions, and corporations & businesses.
Because consumers are the largest buyers of Mobile Learning content in China, India, Indonesia, Japan, and South Korea, a breakout of revenues for nine different content types is included for consumers in those countries.
“Consumers are the largest buyers of Mobile Learning across Asia by a wide margin,” comments Adkins. “There is a near insatiable demand for early childhood learning edugames and language learning apps in every country in the region. There were more than 400 million Mobile Learning VAS subscribers in Asia by the end of 2014, more than double the number in 2012.”
The revenue forecasts for four Mobile Learning product types for the region combined are included in the supply-side section including packaged content, Mobile Learning VAS, custom content development services, and tools/platforms. Additionally, a breakout of these four product types is included for China, India, Indonesia, Japan, and South Korea.
“The demand for specific types of Mobile Learning products is different in each of the countries covered in this report,” reports Adkins. “On an aggregate level, the product type with the highest growth rate for all of Asia combined is Mobile Learning VAS, which has a 16.3% compound annual growth rate. There are commercial Mobile Learning VAS products on the market in every country in this report. By 2019, revenues for Mobile Learning VAS products will overtake packaged content to become the top revenue-generating Mobile Learning product in Asia.”
Over 440 suppliers operating in specific countries in Asia are cited in this report to help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.