If you have a business in Asia or one that wants to sell to Asian consumers then the statistics say it is time you understand why mobile marketing might be the way to go for your future promotional needs.
What Is Mobile Marketing?
In a nutshell, it is the ability to market ads to people using mobile devices. For instance, when searching the web you may come across a website. At the bottom of the page is a small ad. If you click the small banner ad, it will take you to the landing page of the advertiser.
This type of marketing enables advertisers to communicate and engage with their target audience in an intuitive, interactive and highly relevant manner. One of the key benefits of mobile marketing is the targeting in my opinion. You can choose to only target men, in Singapore, age 30 to 50. Upload your ad and that population is immediately made aware of what you have to offer.
There is nothing better than being able to get in front of your crowd with a clear message. Normally, in advertising you are chasing customers. With this new school of advertising you no longer have to hope to get the ideal customer.
Before moving on I would like to point out one other thing. Mobile marketing is done on mobile or smart phones and wireless handheld devices. What are wireless handheld devices? Typically, you would think of Samsung tablets, iPad or net books. However, just keep in mind, the focus of mobile marketing is on the mobile phone and smart phone.
Why Market To Mobile Users?
Well, there are about seven million people worldwide. The mobile phone is more important than a toilet to some people. Only four and a half billion people have access to a toilet, but six billion people have access to mobile device.
Is Mobile Marketing A Good Business Decision?
I would say yes. As I already mentioned there are billions of potential customers waiting for you to sale them your products and services. Also, if your competitors have not tried mobile marketing it is just a matter of time. So, why not beat them to it and gain a large market share.
We live in a ‘right now’ society. With this type of marketing campaigns are simple to create. Your messages are delivered to recipients within seconds. You can reach out to people globally.
People keep their cell phones with them all of the time. When they go to bed at night most people check their phone one last time before placing it on their bed stand. Your message is always within arms length of your customers.
Whether we like it or not mobile is the future and, for a limited time, has the least amount of competition for users online. However, this is not going to last. According to recent surveys, it is expected that money spent on mobile marketing is going to double every year for the next few years.