There’s not simply one Asia, nor is there one vision of the way forward. The largest, most populous continent is a dynamic and unstoppable force, but the future is unwritten. It will take clarity and cooperation to realize the continent’s true potential. How people, governments and corporations react to the challenges ahead will define the future.

Asia has thousands of years of tradition and a unique perspective that encourages cooperation and collaboration. ASEAN, AEC and Free Trade Agreements are modern constructs of a global economic system, but they’re ideally suited to the peoples of Asia. The Asian Way means placing a high value on building bridges and removing barriers for the benefit of all. It also means that competition is good and success is to be celebrated.

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