Re:Source Media Inc. the Producers of Asia arising and other global television and multi platform media brands highlighted a new report which shows just how large the streaming media market is in Asia and how fast it is growing. The report looked at OTT (Over the Top content which is delivered by set top boxes such as Roku, Amazon Fire and Apple TV) as well as SVOD (Subscriber Video On Demand services such as Netflix, Hulu or Amazon Prime). And the result are amazing.
Asia Pacific OTT revenues from TV episodes and movies will reach $24.41 billion in 2022; triple the $8.27 billion recorded in 2016. The total will increase by nearly $3 billion in 2017 alone.
China will command half of the OTT revenues for the 22 countries covered in the Asia Pacific OTT TV & Video Forecasts report from Digital TV Research. China’s growth will outpace the rest of the region rising from just over a third of the 2016 total. China and Japan together will eventually account for two-thirds of the region’s total revenues by 2022.
Advertising revenues on OTT sites and SVOD revenues are running neck-to-neck. SVOD will be the leader in 2017 and 2018, but AVOD (Advertising Video On Demand) sevices will regain the crown from 2019. China will supply 61% of the region’s AVOD revenues by 2022 or $7.27 billion.
Asia Pacific SVOD revenues will climb from $3,388 million in 2016 to $9,090 million in 2022. China will overtake Japan to become the SVOD revenue leader in 2017.
Digital TV Research forecasts 234 million SVOD subs by 2022, up from 91 million in 2016. China will have 139 million SVOD subs (59% of the region’s total) by 2022. India and Japan will together account for another 50 million, leaving only 44 million divided between the remaining 19 countries covered in the report.
A quarter of the region’s TV households will subscribe to an SVOD package by 2022, up from just over a tenth at end-2016.
The forecasts are based upon expectations for 104 platforms across 22 countries:
SVOD Platforms
Australia 4 Netflix; Amazon Prime Video; Stan; Foxtel Now
Bangladesh 3 Netflix; Amazon Prime Video; Iflix
Cambodia 3 Netflix; Amazon Prime Video; Iflix
China 5 Youku Tudou; Iqiyi; Tencent Video; TMall Box Office; LeEco
Hong Kong 4 Netflix; Amazon Prime Video; MyTV Super; Viu
India 10 Netflix; Amazon Prime Video; Ditto; Hotstar; Sony Liv; Bigflix; Eros Now; HOOQ; Spuul; Viu
Indonesia 7 Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Catchplay; Viu
Japan 7 Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos 2 Netflix; Amazon Prime Video
Malaysia 7 Netflix; Amazon Prime Video; Iflix; Tonton VIP; Viu; HOOQ; Dimsum
Mongolia 2 Netflix; Amazon Prime Video
Myanmar 3 Netflix; Amazon Prime Video; Iflix
Nepal 3 Netflix; Amazon Prime Video; Iflix
New Zealand 4 Netflix; Amazon Prime Video; Lightbox; Neon
Pakistan 4 Netflix; Amazon Prime Video; Iflix; Icflix
Philippines 6 Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Viu
Singapore 6 Netflix; Amazon Prime Video; HOOQ; Tribe; Catchplay; Viu
South Korea 7 Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq
Sri Lanka 3 Netflix; Amazon Prime Video; Iflix
Taiwan 4 Netflix; Amazon Prime Video; Catchplay; CHT
Thailand 5 Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Vietnam 5 Netflix; Amazon Prime Video; Iflix; HOOQ; Viu