The Rise of the Multi-Job Phenomenon in Southeast Asia

A new trend is emerging In the bustling markets and vibrant streets of Southeast Asia which has the potential to shake up the current economic landscape. This is a region where the hustle is real, and the hustle is now. Amidst the backdrop of a rapidly changing economic landscape, an increasing number of Southeast Asians are embracing the concept of having multiple jobs. This isn’t just about making ends meet; it’s about pursuing passions, diversifying income streams, and dreaming of a future where their side hustle becomes their main hustle.

The Multi-Job Movement

Recent studies have shown that a significant portion of the workforce in Southeast Asia is engaged in more than one job. In the Philippines, for instance, 60% of workers, notably the youth, are involved in side hustles amid economic challenges. The typical working hours vary across the region, with countries like Singapore and Thailand averaging around 44 to 48 hours per week, while in Indonesia and Vietnam, a six-day workweek is more common.

From Side Hustle to Main Gig

The journey from a part-time endeavor to a full-time business is not just a dream but a tangible reality for many in Southeast Asia. The region’s economic overview for the second quarter of 2023 reflects a resilient growth trajectory, with private consumption being a key driver. This economic resilience provides a fertile ground for side hustles to flourish into full-fledged businesses.

Success Stories

Take, for example, a young entrepreneur in Vietnam who started a website design side hustle. This venture quickly turned into a lucrative business, earning an average of $97 for a single day’s work. Or consider the artisans in Indonesia who, through online platforms, have turned their traditional crafts into global businesses, reaching customers far beyond their local villages.

The Motivational Push

For those in Southeast Asia with a side hustle or part-time business, the message is clear: your passion can become your profession. The key is to leverage the digital economy, which is thriving across the region. With the rise of e-commerce and digital services, there’s never been a better time to transform a side gig into a sustainable, full-time business.


The multi-job phenomenon in Southeast Asia is more than a trend; it’s a movement. It’s about empowerment, financial independence, and the courage to turn a passion project into a profitable enterprise. As the region continues to grow and evolve, so too will the opportunities for those willing to take the leap and make their side hustle their main stage. The future is bright for the enterprising spirits of Southeast Asia, and the time to act is now.