The World Tourism Organization (UNWTO) just released the most starting report on the current and future state of global travel. It’s a tough read that predicts travel in Asia Pacific will be hit hardest but rebound first.
Here are the grim highlights:
- International tourism down 22% in Q1 and could decline by 60-80% over the whole year
- 67 million fewer international tourists up to March translates into US$80 billion in lost exports
- UNWTO has outlined three possible future scenarios depending on how the crisis unfolds
UNWTO Secretary-General Zurab Pololikashvili said: “The world is facing an unprecedented health and economic crisis. Tourism has been hit hard, with millions of jobs at risk in one of the most labour-intensive sectors of the economy.
Tourism has been hit hard, with millions of jobs at risk in one of the most labour-intensive sectors of the economy
Available data reported by destinations point to a 22% decline in arrivals in the first three months of the year, according to the latest UNWTO World Tourism Barometer. Arrivals in March dropped sharply by 57% following the start of a lockdown in many countries, as well as the widespread introduction of travel restrictions and the closure of airports and national borders. This translates into a loss of 67 million international arrivals and about US$80 billion in receipts (exports from tourism).
Although Asia and the Pacific shows the highest impact in relative and absolute terms (-33 million arrivals), the impact in Europe, though lower in percentage, is quite high in volume (-22 million).
International tourist arrivals, 2019 and Q1 2020 (% change)
International Tourism 2020 Scenarios
Prospects for the year have been downgraded several times since the outbreak and uncertainty continues to dominate. Current scenarios point to possible declines in arrivals of 58% to 78% for the year. These depend on the speed of containment and the duration of travel restrictions and shutdown of borders. The following scenarios for 2020 are based on three possible dates for the gradual opening up of international borders.
- Scenario 1 (-58%) based on the gradual opening of international borders and easing of travel restrictions in early July
- Scenario 2 (-70%) based on the gradual opening of international borders and easing of travel restrictions in early September
- Scenario 3 (-78%) based on the gradual opening of international borders and easing of travel restrictions only in early December.
International tourist arrivals in 2020: three scenarios (YoY monthly change, %)
* Actual data through March includes estimates for countries which have not yet reported data.
Note: The scenarios presented in this graph are not forecasts. They represent alternative monthly change in arrivals based on the gradual opening of national borders and lifting of travel restrictions on different dates, still subject to high uncertainty.
Under these scenarios, the impact of the loss of demand in international travel could translate into:
- Loss of 850 million to 1.1 billion international tourists
- Loss of US$910 billion to US$1.2 trillion in export revenues from tourism
- 100 to 120 million direct tourism jobs at risk
This is by far the worst crisis that international tourism has faced since records began (1950). The impact will be felt to varying degrees in the different global regions and at overlapping times, with Asia and the Pacific expected to rebound first.
Experts see recovery in 2021
Domestic demand is expected to recover faster than international demand according to the UNWTO Panel of Experts survey. The majority expects to see signs of recovery by the final quarter of 2020 but mostly in 2021. Based on previous crises, leisure travel is expected to recover quicker, particularly travel for visiting friends and relatives, than business travel.
The estimates regarding the recovery of international travel is more positive in Africa and the Middle East with most experts foreseeing recovery still in 2020. Experts in the Americas are the least optimistic and least likely to believe in recovery in 2020, while in Europe and Asia the outlook is mixed, with half of the experts expecting to see recovery within this year.
When do you expect tourism demand in your destination will start to recover?
When do you expect international demand for your destination will start to recover?
The UNWTO predicts travel in Asia Pacific will be hit hardest but rebound first. If you want to learn more, we recommend this new video series which taps the industry’s greatest minds for insight, check out Travel Leaders.