The Amata Foundation was established in 1996 by Vikrom Kromadit, the Founder and Chairman of Amata Foundation and has been operated with the personal funds of the Chairman and the Kromadit family without seeking funds from external sources. It began with an endowment of 200,000 Baht of his personal funds and land from the Amata Nakorn Industrial Estate in Chonburi Province.

The philosophy of the Foundation is “Contributing to Society and the World” and its operating slogan is “Giving Without Expecting a Return.” The Foundation’s major programs have been conducted according to these ideals for many years by creating an educational foundation for the next generation of the country, to encourage art and culture, preservation and management of natural resources, and other activities.

Making a Difference Across ASEAN

The Amata Foundation believes that interest, thought, and imagination are reflections of people’s genuine individuality. In addition to the establishment of the Amata Foundation, Mr. Vikrom Kromadit is interested in many subjects such as natural and environmental issues, education for youth, and various branches of art and culture; these experiences have inspired him to frame his ideas for the Foundation. He foresees that they must be preserved, studied, and promoted by the Foundation to be beneficial to society worldwide.

The Chairman’s philosophy behind the creation of the Amata Foundation was to return to society the profit he received from doing business; implementing this concept has provided countless benefits in his personal life, thinking, and fortune. He feels an obligation to repay the motherland in which he lives. Furthermore, there is truth in Amata’s philosophy that “we are from nothing, thus we will return to nothing” at the end of our lives.  This motivates the Chairman to endeavor to make something useful for the world.

Apart from his industrial estate business, Mr.Vikrom is currently the Chairman of Amata Foundation. Now he spends most of the time working with Amata Foundation on three main objectives:

The first one is to educate people by writing many books, based on his life and working experience. More than 1.6 million copies of his books have been published. “Be A Better Man”, the best seller, is now translated to Chinese, Japanese, English and Vietnamese. Moreover, “Be A Better Man” also was produced in Thai TV drama named “Fire Amata” or “Amata’s Fire” and was released on Free TV Channel 9.

The second objective is to preserve and promote regional cultures, especially arts and writing by arranging the Amata Art Award and the Amata Writer Award annually.

The last one is to improve Thailand’s society and environment by motivating and encouraging people to do something good for their hometowns. He is a columnist for Bangkok Biz and Post Today newspapers and for several magazines.

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