The World Travel & Tourism Council (WTTC) has launched a new in-depth data dashboard highlighting the recovery of travel demand across flights and hotels, as well as revealing the shifting intentions of travellers through online travel searches. By visualizing the travel industry’s rebound in Asia and around the world, we’re better able to understand how deeply it has fallen, and what will come next.
The one-stop data shop or Interactive COVID-19 Travel Demand Recovery Dashboard was developed by WTTC, which represents the global Travel & Tourism private sector, with support from McKinsey & Company.
The tool provides users with easy access to qualitative and quantitative travel data at the global and regional level as well as for 33 major countries around the world, by revealing travel demand since the beginning of the year and is updated on a bi-weekly basis.
The Dashboard offers a useful way to navigate through a vast array of data as travel demand around the world changes, in response to the gradual reopening of country’s borders as travel restrictions are across the globe are eased.
Free to all WTTC Members and non-members, the Dashboard presents two distinct views based on Google trends and searches, and bookings via WTTC’s research partners in the project.
Gloria Guevara, WTTC President & CEO, said, “Data is essential for businesses, government and other organisations to make informed choices and drive the policy which will revive a sector that has suffered disproportionally due to the pandemic. With one in four jobs new jobs being generated by the Travel & Tourism sector in the last five years, it’s more important than ever that easy access to data on a regional and global level help inform the right choices at the right time.”
This is a really helpful way to graph how much the tourism has been impacted by visualizing the travel industry’s rebound going forward.