We are witnessing the greatest migration in human history as people leave the country for cities all across Asia. If the 20th century belonged to the US, then Asia will dominate the 21st century and so ASIA RISING is designed to help audiences understand what this means, to be comfortable with the changes ahead and to prosper from the opportunities that this will create.
When Marco Polo returned to Europe with tales of the great societies of Asia and the wealth and technology of China, he inspired a generation of thinkers. Marco Polo’s stories helped spur the Renaissance and awaken a moribund Europe. In much the same way ASIA RISING will help show the West the positive changes in Asia, the potential of ASEAN and the opportunities that are created by growing such a large market. ASIA RISING will help inspire Americans and Europeans to take another look at Asia. Knowledge is power.