Women-owned small businesses and micro businesses are flourishing in ASEAN, a dynamic region consisting of ten countries located in Southeast Asia. It is worth highlighting that, according to a recent report by the World Bank in 2022, an impressive 48% of small businesses in ASEAN are owned by women. This statistic not only showcases the remarkable entrepreneurial spirit of the region but also underscores the significant contribution of these businesses to the overall economy, estimated at a staggering $1.2 trillion.

The remarkable growth and success of these enterprises highlight the potential and talent that women possess, propelling the region’s economic growth and stability. Their resilience and innovative ideas have undoubtedly played a vital role in shaping the diversified business landscape of ASEAN. It is inspiring to witness these women entrepreneurs carving their paths, defying societal norms, and paving the way for future generations of aspiring business owners.

One woman who is thriving in the ASEAN business world is Ashley Tan, an aesthetician in Singapore. Ashley started her business because she wanted to be her own boss and have control over her own destiny. She also wanted to help other women feel confident and beautiful. According to Ashley, “My business has been very successful, and so I am now able to provide for myfamily and hire other women.” She is proud of what she has accomplished, and she is an inspiration to other women entrepreneurs.”All you need to do is have a dream, be persistent when people say you can’t do it, and work very hard. Then the luck will come.”

Another woman who is making a name for herself in the ASEAN business world is Shinta Kurniawati, who is blending modern e-commerce business models with traditional handicrafts in Jakarta, Indonesia. Shinta started selling Indonesian handicrafts online because she wanted to share her culture with the world. She also wanted to create a sustainable income for herself and her family. “Most of my handicrafts are made by women from smaller or remote islands. They have no access to wider markets, but through me. So I am very gratified that I have been able to help their lives.” Shinta’s business has grown and she is now able to sell her products to customers all over the world. She is proud to bring Indonesia and the craftspeople who make these products to wider audience.

Finally, Michelle Choy is a coffee shop owner in Kuala Lumpur, Malaysia. Michelle started her coffee shop because she wanted to create a space where people could come together and connect. She also wanted to provide a positive and supportive environment for women entrepreneurs. According to Michelle, “Lots of women in KL have great ideas but lack the peer support or even a place to go and discuss their ideas.” Her business has been successful, and she is now able to employ other women and contribute to the local economy. She is proud of what she has accomplished, and is now an inspiration to other women entrepreneurs. According to Michelle, “I know women have gained the confidence and encouragement they need while hanging out here. And when I hear that they’re starting their own part-time business or making a big leap as an entrepreneur that makes me feel great.”

The success of these women entrepreneurs is a testament to the resilience and resourcefulness of women in ASEAN. These businesses are making a significant contribution to the region’s economy and helping to empower women. As the demand for products and services that are tailored to women’s needs continues to grow, we can expect to see even more women-owned businesses thrive in ASEAN in the years to come.

Here are some additional thoughts on the impact of successful businesses on women’s lives:

• Financial independence: Successful businesses provide women with financial independence, which allows them to make their own decisions about their lives.
• Sense of accomplishment: Owning a successful business can give women a sense of accomplishment and pride.
• Role models: Successful women entrepreneurs can be role models for other women, showing them that it is possible to achieve their dreams.
• Breaking down gender stereotypes: The success of women-owned businesses can help to break down gender stereotypes and create a more equal society.

The future of women-owned businesses in ASEAN:

The future of women-owned businesses in ASEAN is bright. As the demand for products and services that are tailored to women’s needs continues to grow, we can expect to see even more women-owned businesses thrive in the region. These businesses will play a significant role in the economic development of ASEAN, and they will help to empower women and create a more equal society.