As a sign of the growing business travel market emanating from Asia-Pacific, Dubai and many other destinations are taking note and looking to increase their share of the region’s robust MICE opportunities. Dubai’s focus on Incentive Groups and Corporate Meetings have resulted in growing visitor numbers to the city, with an estimated 14.3 million international visitors in 2015.

It is because of this growth that Dubai will be a major participant at IT&CMA 2015 which will be held from 29 September to 1 October 2015 at the Bangkok Convention Centre at CentralWorld. It is co-located with the CTW Asia-Pacific which is considered the leading corporate travel management conference for the Asia-Pacific. Dubai Business Events’ Senior Manager – Sales and Convention Services, Karina Lance explained, “We aim to educate meeting planners on our destination offerings and Dubai Business Events’ wide ranges of services. We will also showcase the various activities and venues that are highly recommended for incentive travel. At the same time, we will also share the tools we have available to incentivize group and incentive bookings.”

She continued, “Our objectives for participating at trade shows entail increasing publicity awareness and positioning Dubai as a Business Event Destination, to generating a certain number of leads for our stakeholders and increasing contacts within the Southeast Market. With IT&CMA being the largest MICE trade event in the Asia-Pacific region, we are certain it is the platform for us to achieve those objectives.”

The 2015 event will celebrate 23 years of fostering international MICE business in Asia-Pacific, 18 years of cultivating Corporate Travel and Entertainment (T&E) best practices among Asia-Pacific’s travel professionals and 12 years of harnessing the best of MICE and Corporate Travel business, education and networking in a single international event staged in Asia-Pacific. For more information www.itcma.com.