According to search data from Agoda, Thailand tops global charts as the number one most searched destination for travel in the next six months. Since last year, the country has seen a steady increase in international visitor traffic, with Agoda search data reflecting a 500% spike in interest in the first quarter of the new year to date.  

Japan (#1), United States (#2) and Singapore (#3) are the markets most keen to head back to Thailand following the local government’s efforts to revitalise international tourism with initiatives such as Thailand Pass and the Sandbox programme. European markets follow closely behind with United Kingdom (#4), France (#5) and Switzerland (#6), while other departure cities in South Korea (#7), Maldives (#8), Philippines (#9) and Indonesia (#10), round up the top ten.

“While the government has made great efforts to help streamline the booking experience for travellers gearing to get back out there, with Test & Go, Sandbox and Thailand Pass, it can be daunting and time-consuming for international travellers to keep track of these requirements, and the processes needed. That’s why Agoda has worked on integrating its booking data seamlessly to the Thailand Pass platform in order to help travellers upload booking details automatically, reducing the room for human error,” said Damien Pfirsch, Chief Commercial Officer of Agoda.

Travellers from all corners of the world are more excited than ever before to unwind at all-time favourite beach destinations like Phuket, Koh Samui, Pattaya, Krabi; explore northern hill tribes and heavenly hikes in Chiang Mai, Chiang Rai, Pai; or simply dig into great street food and the endless shopping experience that the much-loved capital of Bangkok has to offer.

Agoda Top 10 inbound searches 2022

1. Japan
2. United States
3. Singapore
4. United Kingdom
5. France
6. Switzerland
7. South Korea
8. Maldives
9. Philippines
10. Indonesia

Top 10 nationalities that travelled to TH since reopening (2021)

1. USA
2. Germany
3. UK
4. Russia
5. France
6. Sweden
7. Israel
8. South Korea
9. Australia
10. Switzerland

*Data extracted from TH Pass platform