Vserv.mobi, an award-winning mobile advertising exchange today announced that its client portfolio of advertisers and brands has witnessed 3X growth in the Indian and South East Asian markets over the last one year. With mobile becoming a dominant factor in the media consumption habits of consumers across India and South East Asia, advertisers are aggressively using Vserv.mobi mobile ad exchange to implement mobile ad campaigns to reach their users effectively.
The availability of interactive rich-media mobile ads is driving especially the FMCG and retail sectors to adopt mobile advertising. Amongst the front runners in exploring new marketing frontiers though the mobile medium is the FMCG behemoth – Unilever. With one of the world’s widest brand and product portfolios, Unilever continues to utilize the effectiveness of the mobile medium to reach its audience.
One of the many successful campaigns executed by Vserv.mobi included a comprehensive mobile campaign for Sunsilk Black in Indonesia targeting young women. The campaign’s dual objective was to drive product usage while promoting Sunsilk’s range of ‘Black’ products. A combination of message simplicity, innovative of medium and creativity of the approach led to a click through rate (CTR) of 6.9 per cent for the campaign.
As part of this association, Unilever is working with Vserv.mobi across South East Asia & India with many campaigns active on the network. Speaking about the partnership, Rahul Welde, Vice President – Media (Asia, Africa, Middle East & Turkey) Unilever, said, “Unilever has consistently been at the forefront of innovative means of consumer engagement. We are driving mobile activation across geographies. It is an exciting journey as we endeavour to engage the next billion consumers. We are glad to partner with Vserv.mobi and leverage their expertise in Asian markets.”
Vikas Gulati, VP, Southeast Asia, Vserv.mobi, said, “We are thrilled and proud to establish this unique marketing partnership with Unilever. The strategic nature of the relationship clearly signals the mainstream stature mobile marketing has achieved. Mobile platforms are favoured by brands to achieve higher levels of engagement with customers across product categories, geographies and demographics. Backed with smart advertising via use of rich media, Unilever brands will garner greater impact and drive engagement from their consumers.”