Now more than ever companies are recognizing the importance of fostering creativity and out-of-the-box thinking to stay competitive and innovative. Creativity has become a powerful differentiator, and businesses across Asia are eager to explore new brainstorming techniques to solve complex problems. We sat down with two remarkable women, each an advocate for creativity and innovation in the workforce, to glean insights on how companies can enhance creativity and foster cohesive, collaborative teams.

Ayumi Nakamura is the Creative Director at a prestigious commercial interior design firm in Tokyo, renowned for its groundbreaking designs and a network of offices throughout Asia. Ayumi believes that tapping into creativity requires nurturing a collaborative, open-minded environment. She emphasizes the value of creating spaces that inspire creativity and facilitate collaboration among team members. “Designing an office that encourages informal discussions, brainstorming sessions, and impromptu interactions can be a game-changer,” she says.

Ayumi also advocates for cross-functional collaboration. By bringing together individuals from different departments and disciplines, companies can foster fresh perspectives and novel solutions. “When people from diverse backgrounds and skill sets come together, they bring a wealth of unique ideas to the table,” she notes. By breaking down silos and promoting interdepartmental collaboration, companies can create a melting pot of creativity, resulting in innovative breakthroughs.

Over in Kuala Lumpur, we spoke with Mei Lin Tan, the Co-founder and Creative Director of a vibrant ad agency that prides itself on its multicultural team. Mei Lin emphasizes the importance of embracing diversity and inclusion to drive creativity. “Our agency’s strength lies in the diverse experiences and perspectives of our team members,” she proudly shares. “With Malaysians and expats working side by side, we have a wealth of insights and approaches that fuel creativity.”

Mei Lin’s agency takes an unconventional approach to brainstorming, encouraging teams to engage in immersive experiences and activities that spark creativity. “Getting out of the office and experiencing different cultures, art exhibitions, or local events can ignite fresh ideas,” she advises. The agency also hosts regular ideation sessions, where team members from various backgrounds are encouraged to contribute freely and fearlessly.

Both Ayumi and Mei Lin agree that creating a culture of psychological safety is essential for nurturing creativity. Team members need to feel comfortable expressing their ideas without fear of judgment or criticism.

“As leaders, we must foster an environment where everyone’s ideas are valued, and no concept is too wild,” Ayumi states. Mei Lin adds, “Even failures are opportunities for learning and growth. Encourage experimentation and embrace the iterative nature of creativity.”

Another tool both creative directors advocate for is the use of technology to streamline collaboration and enhance creativity. With teams often dispersed across different locations, digital tools facilitate real-time collaboration and enable seamless communication. “We leverage virtual whiteboards, project management platforms, and video conferencing to keep the creative process flowing smoothly,” Ayumi shares.

Mei Lin’s agency also integrates virtual brainstorming sessions, where team members contribute ideas and sketches in real-time, transcending geographical boundaries. “Technology connects us and breaks down barriers, enabling us to leverage each other’s strengths and build on ideas collectively,” she explains.

Beyond technology, both creative directors underscore the value of personal connections and face-to-face interactions. Ayumi emphasizes the importance of team-building activities and social events to strengthen interpersonal relationships and build trust. Mei Lin’s agency organizes regular team bonding outings, where members engage in collaborative challenges and build camaraderie.

While nurturing creativity at the team level is crucial, both Ayumi and Mei Lin recognize the significance of supporting individual creativity. Ayumi encourages team members to explore their passions and interests outside of work, as these experiences can spark new ideas and perspectives. Mei Lin adds, “We actively promote a culture of continuous learning, offering workshops and creative courses to expand our team’s skill sets and stimulate their curiosity. I’ll bring in paint brushes just to get people feeling comfortable being creative.”

Fostering creativity and out-of-the-box thinking requires a multifaceted approach that encompasses both the individual and the team. By creating environments that inspire collaboration, embracing diversity, and promoting psychological safety, companies can unleash the full potential of their teams. Utilizing technology to facilitate seamless collaboration and leveraging face-to-face interactions further enriches the creative process.

Creativity knows no bounds, and as Asian businesses embrace innovative approaches, they position themselves for success in an ever-evolving world. Ayumi Nakamura and Mei Lin Tan’s passion for creativity and innovation serve as inspiring beacons for businesses across Asia, encouraging them to unlock the full potential of their teams and embrace the transformative power of creativity.