What Marketers Need To Know About Gen Z In Asia

Marketing to Gen Z in Asia presents a unique set of challenges and opportunities. First, it’s important to understand the characteristics of this generation. Gen Z, also known as iGen or Centennials, is the demographic cohort following the Millennials. In Asia, Gen Z is typically defined as those born between 1997 and 2012.

How Large Is The Gen Z Cohort?

Gen Z makes up a significant portion of the population in many Asian countries.

For example, in China, Gen Z is estimated to make up around 25% of the total population. This means that there are currently over 300 million Gen Zers in China, making it one of the largest Gen Z populations in the world.

In other Asian countries, the size of the Gen Z population varies. In India, Gen Z is estimated to make up around 20% of the population, while in Indonesia, this figure is closer to 30%. In Japan and South Korea, Gen Z makes up around 15-20% of the population. Typically countries with younger demographics have more Gen Z consumers.

Which Countries Have Younger Demographics?

One of the countries with the youngest demographics in Asia is Indonesia. With a population of over 270 million, Indonesia has a median age of 28.3 years, and over half of its population is under the age of 30.

Another country with a young population is the Philippines. With a population of over 100 million, the Philippines has a median age of 23.5 years, and over 60% of its population is under the age of 30.

In addition, India and Pakistan also have young populations, with median ages of 27.3 and 23.7 years, respectively. In both of these countries, over half of the population is under the age of 30.

What Are The Characteristics Of Gen Z?

One of the key characteristics of Gen Z in Asia is their strong connection to technology. This generation has grown up with smartphones and social media, and they are highly savvy when it comes to using digital platforms. This means that marketers need to have a strong online presence and be able to engage with Gen Z on their terms.

Another important characteristic of Gen Z in Asia is their cultural diversity. This generation is more multicultural and globalized than previous ones, with many members of Gen Z in Asia having parents from different countries or having lived abroad themselves. This means that marketers need to be sensitive to cultural differences and be prepared to tailor their messages to different cultural groups.

Finally, Gen Z in Asia is known for their social and environmental consciousness. This generation is more likely to be concerned about issues like climate change and social justice, and they expect the companies they do business with to share their values. Marketers need to be aware of this and consider incorporating sustainable and socially responsible practices into their marketing strategies.

Overall, marketing to Gen Z in Asia requires a combination of digital savvy, cultural sensitivity, and a focus on sustainability and social responsibility. By understanding the unique characteristics of this generation, marketers can develop effective strategies for reaching and engaging with Gen Z in Asia.